What Should Finland Know About Nation Branding?
This thesis project is a hybrid of speculative design, cultural critique, and strategic communication. Presented as a digital platform, it invites designers, communication professionals, and policymakers to rethink how nation branding is discussed and practiced in Finland.
    Rather than promoting a fixed national image, the project offers a flexible framework that recognizes national identity as fluid—shaped by cultural, political, and social change. Through critical reflections and case studies, it challenges dominant narratives, asks who defines a nation’s image, and proposes more transparent and inclusive approaches.
    The project shifts the focus from “How should Finland boost its brand?” to “How do we talk about nation branding in Finland?”—emphasizing dialogue, self-awareness, and responsible image-making in a time of global uncertainty.