Index
00.
01.
02.
03.
04.
05.
06.
Information
What Should Finland Know About Nation Branding?
Loom of Reality
Concept Store: Consumer Culture as a Medium
Owen
Jäbät & Tunteet
Sexmane
 © Aarni Kapanen 2025
00.Aarni Kapanen is a designer working at the intersection of strategic design and critical art. His practice focuses on how systems of ownership, identity, and value are constructed—often through shared cultural and visual norms. With a specialization in place and nation branding, Kapanen draws from his research-led thesis on Finland’s state brand to explore how nations communicate identity, purpose, and soft power through design. His work spans from speculative concepts to real-world strategy, often blending media art, visual communication, and narrative tools.

Before beginning any design project, it’s essential to ask: Why does this matter—and how will it stand the test of time?

Awards
  • COMBINE24: Remix the Archive
    Main Prize & Audience Favourite (with Ilmo Kapanen)
    Finnish National Gallery, 2024
  • Vuoden Huiput – Silver Prize
    Grafia, 2020


Exhibitions
  • Body–Text–Space
    Luonnos Gallery, Helsinki
    23 February – 24 March 2024
  • Combine24: Remix the Archive
    Finnish National Gallery
    20 September – 26 November 2024, Teollisuuskatu 9, Helsinki
    9 May – 21 June 2025, Dunkunsthalle, 64 Fulton St, New York City
  • Concept Store – Consumer Culture as a Medium
    Luonnos, Uudenmaankatu 13, Helsinki
    15 August – 14 September 2025
  • Aalto ARTS Grad Show
    Väre, Aalto University Campus, Espoo
    3 September – 6 October 2025



aarnivk@gmail.com
Instagram
04.Owen

2019 Editor, Art Director

This one-off photography book follows a day in the life of Owen, a 21-year-old Mormon missionary in Helsinki. It explores the intersection of religious conviction, Finnish identity, and personal history through a quiet, observational lens.
    After contacting the Church of Jesus Christ of Latter-day Saints, I was invited to a child’s christening—an entry point into documenting Owen and his companion, Kimball. Due to church PR guidelines, Kimball had to appear in every image, underscoring companionship as both spiritual tenet and institutional requirement.
    The work contrasts Owen’s devout American worldview with Finland’s secular everyday, creating a subtle dialogue between belief, setting, and individual presence.